China Baidu V Bar, V’s largest fan membership in China, is placing up the primary ‘TV set off commercial’ for a Ok-pop idol. Will probably be broadcast throughout all Mnet applications.
‘TV set off commercial,‘ which has primarily been used for company and drama promotions, is a technique of promoting that induces publicity results and participation in occasions by displaying triggers to a wide range of goal audiences whereas they’re watching TV. It’s a two-way interactive commercial that’s gaining prominence within the good TV period, changing the normal one-way TV commercial.
V’s commercial will run for 2 weeks, from June 10 to June 24. Will probably be broadcast from 7:00 a.m. to 1:00 a.m. KST throughout all applications on Mnet, Korea’s largest music channel. The whole variety of exposures exceeds 10 million.