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Sunday, February 25, 2024

How one couple created the £22m milkshake


SME Journal not too long ago caught up with Andy and Jodie Howie, above, founders of Shaken Udder, which produces a spread of milkshakes offered across the nation

To start with, inform us about your background with Shaken Udder. When did you set it up and what was the pondering behind it?

Jodie: Andy and I met at agricultural college. I’m quite addicted to take advantage of. We went to V Pageant and realised that there wasn’t anybody promoting nice milkshakes. We had an thought of making contemporary milkshakes with actual components at occasions. Andy had visions of a black unit with a cool cow on it that was pumping out funky tunes. We at all times knew we needed to make use of contemporary components in our milkshakes for a high-quality style. Pageant goers beloved the truth that they may truly see contemporary fruit and actual chocolate go into the milkshakes quite than synthetic syrups and flavourings. From the beginning we had actually lengthy queues at our stand in comparison with the others, they beloved the model and have been even asking to purchase the soiled aprons and t-shirts off our backs. It was a tricky begin although – we needed to make the choice to place our home deposit into the enterprise. And different folks didn’t actually suppose our enterprise would succeed however we definitely proved them incorrect. We each come from entrepreneurial backgrounds so we had instilled in us the need to start out a enterprise quite than work for another person.

What experiences did you have already got which helped you begin the corporate?

Jodie: My dad had a lot of companies as I used to be rising up and he used to make me work very arduous. From the age of about 10 he used to ship me to the financial institution with the takings from his three shoe retailers. He additionally used to get me to wash all of the cabinets after college. He had a cosmetics firm that made cleaning soap and pure merchandise and by the point I used to be 17 he had me working the gift-wrap and cleaning soap departments with six employees. I used to should price out all the products to the penny and deal with massive contracts as much as about £250,000. He anticipated quite a bit from you! It appeared regular to me to have your individual enterprise quite then get a job. Popping out of college,  it wasn’t about whether or not I may begin a enterprise, it was about what enterprise to start out.

You launched in 2004. How has the corporate grown since then?

Andy: Now we have seen phenomenal development since we launched. We realised the potential of Shaken Udder milkshakes when folks stored asking us the place they may purchase them exterior of the festivals. On the time, the shakes on provide in supermarkets didn’t provide nice style or high quality. We believed milk deserved higher and began to develop a bottled model. We needed to spend our wedding ceremony finances on a labelling machine! We devoted loads of time to fastidiously honing the recipes as they needed to be good with top quality components and unimaginable style.

We received our first itemizing in Harvey Nichols they usually have been then picked up by Harrods and Selfridges, adopted by many different retailers together with Waitrose. We at the moment are a £22m model (retail gross sales worth) and have grown 38% YoY in 2022 (Nielsen IQ Complete Protection 52 w.e 02.07.22 ). Shaken Udder milkshakes are offered throughout all of the grocery multiples and we not too long ago secured funding with LDC (Lloyd’s Banking Group funding arm). We’re the no.1 premium milkshake within the UK with the quickest rising chocolate variant out there. Now we have a variety of scrumptious flavours and codecs together with a dairy-free vary.

Inform us concerning the milkshakes you produce? And the place can folks purchase them?

Andy: Shaken Udder milkshakes are centered on style and top quality. That’s our key USP within the flavoured milk class. Our shakes have a premium feel and look. Our milkshakes are available a number of completely different flavours, together with Chocolush! and Vanillalicious. We even have a dairy-free vary and a brand new ambient vary of milkshakes. The ambient vary is designed for the comfort sector and doesn’t require chilled storage. Our dairy milkshakes qualify as not being Excessive Fats Sugar or Salt (HFSS) in content material. Shaken Udder is stocked in all main supermarkets together with Tesco, Sainsbury’s, Waitrose, Asda, Morrisons, Coop, Boots and Cubicles.

What do you discover greatest about being your individual boss? And the worst?

Jodie: The very best factor about being your individual boss is the flexibility to regulate your individual future and see the tangible, optimistic outcomes from what you do. You could have created one thing of your individual. The worst factor is that you could by no means actually swap off and it at all times comes again to you, as finally the buck stops with you.

Sustain with Shaken Udder on Instagram and Fb



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