CHARLES &
KEITH – the go-to label for fashionable
footwear, purses and equipment – pronounces that
ITZY might be becoming a member of the
CHARLES & KEITH household as its latest international model
ambassador.
Contemporary off releasing their comeback album,
CHECKMATE, ITZY kicks off their appointment by
fronting the model’s Fall 2022 marketing campaign, debuting this
season’s key fashion, Lula patent baggage and footwear. The
marketing campaign talking a definite visible language –
assured and commanding – which captures the Lula’s
excessive gloss angle and ITZY’s magnetic presence. A
celebration of freedom and authenticity, the ladies present
how they continue to be true to their fashion be it on-cam or off-
responsibility.
Famend for his or her breakout anthems, together with
“DALLA DALLA” and “ICY”, the ladies are the beacon of
popular culture: music artists, social media sensations, and
arbiters of vogue. The quintet scored one of many
largest Billboard debuts for a brand new Okay-pop act after they
broke into the scene in 2019, and have since bagged
a number of hit singles. With themes of independence and
self-love operating via their lyrics, ITZY continuously empowers their followers to
specific themselves and stay boldly with an genuine and unapologetic spirit.
“It is an honour to be launched as the brand new international model ambassadors of
CHARLES & KEITH! We’re so excited for this new relationship as we’ll have the ability to
present our distinctive chemistry, and the various new sides of ITZY with the model,” mentioned
ITZY. “Please keep tuned for extra ITZY and CHARLES & KEITH moments within the
future!”
“We couldn’t be extra thrilled to have ITZY be a part of the CHARLES & KEITH household as
the most recent face of our model,” mentioned model co-founder, Keith Wong. “Because the voice of
a brand new technology, the ITZY ladies aren’t afraid to be true to themselves, and that’s
what makes them the right addition to our household.”
The marketing campaign that includes ITZY formally goes stay on 16 August 2022, and the autumn
assortment might be accessible in retail shops and on CHARLESKEITH.COM in August
2022.
