CHARLES & KEITH – the go-to label for trendy footwear, purses and equipment – embraces the intense and daring with its sprightly ITZ MINE capsule assortment, created in collaboration with the model’s latest world model ambassadors ITZY.
ITZY brings their celebrity seems to be to followers’ closets, placing their very own private contact on the model’s signature kinds, with every shoe and bag coming with ITZY’s emblem in a tone-on-tone steel stamp. CHARLES & KEITH’s iconic Gabine is reimagined this season in a brand new hobo silhouette with a buckle closure. The crescent-shaped bag is available in a few of ITZY’s favorite seasonal colors and sample like cobalt, inexperienced, darkish moss, pastel pink, and a daring cow print. One of many model’s most well-loved shoe kinds – the penny loafers – are given chunky ridged soles for an additional enhance of peak. The preppy-chic Rainier type is out there in delicate neutrals and pastels in addition to pops of vivid hues.
“We’re so excited to current our first ever assortment, impressed by vibrant connections between us and our followers, and we hope that everybody will like it as a lot as we do!” stated ITZY.
The marketing campaign is impressed by the great thing about connection: to one-self, the intimate relationship they’ve with one another, and the bond with their followers. Shiny colors employed all through the visuals are a celebration of their friendship and distinctive identities.