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Tuesday, February 20, 2024

M.I.A. coaches her synthetic doppelganger within the music video for ‘Widespread’

M.I.A. has launched an official music video for her single ‘Widespread’, the latest style of her forthcoming album ‘MATA’.

Directed by Arnaud Bresson (Kanye West, Beabadoobee), the ‘Widespread’ music video sees M.I.A. direct her synthetic doppelganger – referred to in a press launch as an “influencer-bot-in-training” known as M.A.I. – in learn how to stroll, speak, transfer, dance and encourage similar to M.I.A. does.

Watch it under:

‘Widespread’ was launched on August 12 with the accompanying video following the following day. Coinciding with the only drop was the information of the artist’s forthcoming studio launch, ‘MATA’, set to be her first album in six years.

Although there’s nonetheless no official launch date, M.I.A. – aka Mathangi Arulpragasam – introduced the upcoming sixth full-length effort again in Might with the discharge of a brand new single ‘The One’.

A snippet from an as-yet-unreleased M.I.A. tune was then previewed within the closing episode of season three of Netflix‘s By no means Have I Ever.

When asserting the follow-up to 2016’s ‘AIM’, M.I.A. stated ‘MATA’ could be “form of rebellious”. “Everyone’s anticipating me to place out that havoc,” she stated, “Everybody’s anticipating that, however it’s not, that’s not what it’s.

“It’s concerning the battle of the ego versus you discovering your self and also you discovering the religious chief… And that occurred to me. Actually I’m simply right here to share that.”

In 2021, M.I.A. launched her tune ‘Babylon’ as an NFT (non-fungible token), having introduced that April she’d be getting into the NFT market to kick off her NFT GARAGE DANCE collection.

Two singles had been launched in 2020 by the ‘Paper Planes’ singer’s O H M N I website – ‘CTRL’ and ‘OHMNI 202091’, the latter tune marking her first launch in three years after 2017’s ‘POWA’.

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