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Wednesday, November 29, 2023

Our Model Journey – Glow Recipe


gr family.pngExpensive Glow Household,

It was simply over 4 years in the past, as we sat ingesting wine and sheet masking, that we got here up with the concept to begin the primary pure Ok-beauty vacation spot. We pooled our financial savings collectively and launched Glow Recipe within the winter of 2014. The primary batch of orders have been principally from family and friends, and we shipped merchandise and hand wrote thanks playing cards for each order.  


Since then it’s been a whirlwind journey and we’ve cherished rising this along with you. Consistent with our beliefs that the act of caring in your pores and skin is a lot greater than product itself, we launched new ideas like 7 Pores and skin Methodology, splash masks, and glass pores and skin and have been fully blown away by your response. Your suggestions advised us our ardour for clear, high quality skincare and an academic strategy to magnificence was the best route. You cheered us on by means of a Shark Tank look, partnering with Sephora on their first Ok-beauty animation, our first QVC section, bi-coastal popups, a warehouse transfer, and plenty of extra. We’re happy with what GlowRecipe.com has turn into right now due to your assist — a meticulously hand-picked curation of fresh, mild skin-care, full of Ok-beauty manufacturers that the Glow Recipe workforce has labored alongside for years.

We launched our namesake model Glow Recipe Skincare in 2017 as a part of our continued mission to supply sensorial, modern skin-care to make your routine efficient, simple and unapologetically enjoyable. We have been one of many first to make use of watermelon in skin-care and also you guys helped make Glow Recipe Watermelon Glow Sleeping Masks one of the vital favored skin-care merchandise within the historical past of Sephora.com.

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Lately, we’ve been listening to that you just need to see much more from Glow Recipe Skincare — extra merchandise and extra tutorials. With this groundswell of demand, we acknowledged this can be a important time for us to form the way forward for Glow Recipe. Beginning July 1, we’ll now not be curating Ok-beauty manufacturers. Till then, we need to be sure you’re in a position to get your palms in your favourite merchandise, so we’ll offer a few of the one you love manufacturers with important reductions. Our Glow Miles program can be persevering with and also you’ll have the ability to redeem and accumulate factors on all of your purchases.

With this evolution, our workforce is healthier in a position to convey you next-generation product innovation and skincare training, proceed to create disruptive on-line and offline experiences, and broaden internationally to extra international locations (we hear you!).  We will’t look forward to you all to expertise the brand new skincare launches that we’ve spent months and even years perfecting.  We’re additionally excited to be sharing much more content material and tutorials that can serve to make your skin-care routine extra enjoyable, simple, and approachable.

We’re extremely grateful for the partnerships with the curated manufacturers and so happy with the a few of the manufacturers we’ve incubated through the years. Our sturdy relationships and collaborations have been important to our progress and in addition for the manufacturers to enter into the worldwide market. We’re excited to see them proceed to develop and flourish within the US, and so that you can proceed to have entry to them, so we’ve linked a lot of them to retailers right here.


We’re nonetheless within the early levels of our journey to assist everybody glow with skin-care — and past. Nothing makes us happier than to see Glow Recipe Skincare in your shelfies, or listening to that our skin-care ideas have modified your routine for the higher. We’re honored to be a part of your day by day self-care rituals, in what we hope are essentially the most pampering, enjoyable moments of your day. Thanks for being part of our story and right here’s to the various extra thrilling chapters to come back.



P.S. Be part of us on our Instagram right now, June 10, at 4pm EST the place we’ll go stay to reply your questions. You can too shop our Glow All Out sale right here.



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